(Orlando, FL) The It Gets Better Project, Whisper and the Orlando Police Department (OPD) are kicking off their LGBT community outreach by releasing an It Gets Better video featuring Orlando Police Lieutenant James Young. Here’s an example of an Eliot generated video story: Perspectives is currently in private beta with a number of leading publishers and will be made widely available in the coming months. Our goal with Perspectives is to expose people to unique points of view that they would not otherwise be exposed to. Whisper content is at its best when it is challenging consensus based norms and cutting through the noise. We live in an age where the first word is often the last word, and the loudest voices in the room often drain out everyone else’s. Here’s an example of what Perspectives looks like in an article: This data is sent to Eliot, which auto generates a hyper relevant Whisper story or video showcasing eye opening perspectives to complement the existing article. Perspectives works by scanning a story on a publisher’s web page and automatically identifying the key topics, places and people associated with the story. Eliot brings these narratives to life in the form of high quality stories and videos. Perspectives is powered by Eliot - Whisper’s AI storytelling technology that constructs compelling narratives from Whisper content. Perspectives is a simple widget that any publisher can add to an article to provide their readers with contextually relevant perspectives from millions of Whisper users. The success of the I Am A Witness campaign on Whisper is a testament to our users, who never cease to amaze us with their honesty, empathy and support for one another.” We’ve worked hard at Whisper to create a safe, positive environment where people feel comfortable talking about things that aren’t being openly discussed elsewhere. Whisper CEO Michael Heyward noted, “We were honored to take part in this amazing effort and look forward to continuing to work with the Ad Council to shine a spotlight on the difficult issues affecting teens today. The promoted Whispers, which featured the distinctive campaign logo of a speech bubble with an eye in the center, generated millions of impressions and thousands of replies.
As part of the campaign, Whisper prompted users to share stories related to bullying and offer support and advice to those being bullied. The I Am A Witness campaign was a groundbreaking effort launched to empower teens to take a stand against bullying. Whisper was part of a team of companies recognized for their partnership with the Ad Council for the campaign including Twitter, Google, Facebook, Adobe and others. The award was accepted by Steve DeMain, Whisper’s SVP of Revenue, at the 4A Transformation Conference in Los Angeles.
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We are proud to announce that Whisper received a 4A Partners Award for “Best Pro Bono Partnerships” in recognition of our partnership with the Ad Council for the I Am A Witness bullying prevention campaign.